We love this example because it works for both people who skim and those who dig deep.

In short: there are many product landing pages out there, but using this one example can really boost your eCommerce sales.

Sharing Everything

We hope you enjoyed this article, but we have so much more to share!

Why Listen to Us?

We’ve spent the last 13 years in our marketing lab 🔬 👩🏽‍🔬, studying online shoppers.

We’ve learned a lot and are excited to share what we know.

We even plan to turn all this into a book one day.

The biggest thing we’ve discovered is that 80% of site visitors won’t buy.

Even big brands like Nike can’t focus on that 80%. Instead, it’s smarter to target a smaller group who almost bought.

We call these people Healthy Skeptics.